30 October 2018 | Initiatives
Congratulations Team Coo-ee for an outstanding performance at October’s Amashova Durban Classic.
Amashova is South Africa's oldest road classic having stared in 1986. Coo-ee has been the official hydration sponsor since 2015, with six branded water points, plus the finish line.
Over 10 000 cyclists participate in the race, across four distances: 35kms, 56kms, 106kms and 160 kms.
During the day, cover 5 500 litres of Coo-ee is consumed!
This year, members of The Beverage Company leadership team and board joined the race to support the Coo-ee team.
Picture: (Left) The Beverage Company non-executive Chairman, Robin Goetzsche and CEO, Michael Benjamin
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