News Room

Welcome to The Beverage Company news room, for a selection of articles on our company, people, initiatives and innovation.

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The BevCo on a Marathon Journey to Success

6 June 2019 | latest-news

Operating in the highly-competitive soft drinks manufacturing industry in southern Africa is no easy business, and only those with a clear and considered strategy succeed. A relatively new player to the market, in its current form, The Beverage Company is looking to constantly grow by offering a range of ‘local hero’ brands combined with globally recognised champions. CEO Michael Benjamin tells us more about the company’s establishment, growth, and ambition during these tough economic times.

Choice at an Affordable Price

2 April 2019 | latest-news

Whether it be through the company's product range, its sustainable business practices or its contributions to social causes, The Beverage Company's CEO, Michael Benjamin is determined to have a positive impact one society.

World Water Day on 22 March: “Leaving no one behind”

19 March 2019 | initiatives latest-news

The Epping-based The Beverage Company produces over 1.5 million bottles of carbonated soft drinks per week and uses on average 30 000 litres of water per hour.

Refreshhh Els for Autism water goes national with the Els for Autism golf series

11 March 2019 | initiatives latest-news

The 2019 Els for Autism Golf Series has started!

Refreshhh Els for Autism water sponsors 2019 SAVCA conference

11 March 2019 | initiatives latest-news

Refreshh Els for Autism water was the proud sponsor of water for the 2019 South African Venture Capital & Private Equity Association Conference held at Spier in the Cape this February.

Refreshhh supports Els for Autism

18 December 2018 | initiatives

On the 5th December 2018, members of The Beverage Company leadership and management team, joined Ernie Els and Els for Autism to celebrate their partnership.

BevCo joins PETCO in support of recycling

18 December 2018 | initiatives

The Beverage Company pledges commitment to PETCO and PET recycling.

Water Saving

23 November 2018 | innovation

Over the past 24 months, we have been implementing a series of initiatives at our Cape Town facility, aimed at reducing our environmental impact.

Waste Management

23 November 2018 | innovation

Responsible waste management is a core business principle at The Beverage Company.

The Beverage Company Education Fund

1 November 2018 | initiatives

The Beverage Company is committed to empowering our employees, their immediate family and people with disabilities by enabling them to gain access to knowledge and skills which support direct employment or self-employment.

Amashova Durban Classic – Coo-ee

30 October 2018 | initiatives

Amashova is South Africa's oldest road classic having stared in 1986.  Coo-ee has been the official hydration sponsor since 2015, with six branded water points, plus the finish line.

Supporting the community – Capri Sun

30 September 2018 | initiatives

The Beverage Company and our brands play an important role in South Africa’s society; we must always use our influence to help those around us and support worthy causes.

The Beverage Company accelerates growth & product range through Softbev Acquisition

9 April 2018 | latest-news

The Beverage Company, parent of Gauteng and Eastern Cape-based beverage producer Little Green Beverages, has announced it has signed an agreement to acquire 100% of SoftBev from JSE-listed Bowler Metcalf and the original founders.

Ethos acquires South Africa carbonated drinks business – Little Green Beverages – via The Beverage Company

24 April 2017 | latest-news

Ethos confirms that Ethos Fund VI has acquired a majority shareholding in Little Green Beverages (‘LGB’), in partnership with management and Nedbank Private Equity.