We know how crazy life can be right? Early mornings, busy days and late nights. We are always on the go, we never stop. Everyday offers us new challenges, new adventures and new opportunities! We NEED that extra boost to help us Rise with Reason, ensuring we are ready to seize all the moments that matter! Don’t let life happen to you, make it happen for you! Introducing our delicious new offering from Reboost, Reboost Black Currant with a Double Shot of Guarana, giving you that extra kick when you need it most.


Win with BevCo Cola Flavours and Steers!

BevCo, with its’ three local hero brands Coo-ee, Refreshhh and JiVe, have partnered with Steers nationally to bring consumers an exciting competition across their Cola flavours. The national competition is set to run from April 2022- June 2022, the Cola range can be bought at retailers across the country for consumers to participate in the competition. Customers are encouraged to buy any Coo-ee, Jive or Refreshhh Cola with the promotional PURPLE closure until the end of June, dial *120*8011# and enter the unique code found under cap. Customers can stand a chance to win a share of R500 000 in Steers vouchers (1 of 10 000 vouchers valued at R50).



Our communities are who we are. We appreciate that the people who live and work around us are equal partners in shaping the future of our business. We spend a lot of time understanding how we create value by being involved in the communities around us, and how we create shared opportunities for the future.

The JiVE Cape Town Funny Festival is back at the Baxter!

After 2 years of absence, The JiVE Cape Town Funny Festival is back, and we couldn’t be more excited. With more than a decade of partnership, JiVE is proud to announce the extension of our title sponsorship to 2024! This allows JiVE to bring to life some of its core values, positively impacting our community and creating shared moments that will be remembered.

Boasting top-class local and international performers, the show consistently delivers to a full house from the start of the festival to its very end.

We are proud to be associated with the The JiVE Funny Championship development program, where we hope to uncover the next Trevor Noah. Yaseen Barnes – a previous winner of this campaign – is testament to the undiscovered talent we have available in our communities and will aptly lead the search for the next star on the festival stage. Humour is a catalyst, bringing people together. With JiVE‘s flavour range, there’s a favourite for everyone, making shared moments more fulfilling and adding colour and flavour to every occasion.

As a tribute to our partnership, we have introduced our 3rd edition of the JiVE Funny Flavour which is available in store now!

The JiVE family is honoured to be associated with this project and is looking forward to another 3 years of laughter at The JiVE Cape Town Funny Festival.

ABSA Wildeklawer Sports tournament sponsorship

Pepsi was the official beverage partner at this years’ ABSA Wildeklawer Sports tournament. The prestigious tournament is designed to give young athletes the opportunity to showcase their skills and compete against some of the top-performing schools in the country. The event this year took place in Kimberley 25th April - 2 May, Wildeklawer started the tournament series in 2009, and for 13 years has successfully partnered with leading brands to help subsidise schools to attend the sport tournament. Over the course of seven days Pepsi rewarded athletes and the audience with Pepsi branded merchandise, taste testing and entertainment, with the additional fun Spin and Win Mechanism with each Pepsi purchase. BevCo is the exclusive manufacturing, distribution and marketing services for the PepsiCo brand portfolio.

disaster relief in kzn

BevCo has donated over 11 000 refreshments to various NGOs and Durban’s Search and Rescue teams to assist with the disaster relief programme in KwaZulu Natal.  Beneficiaries received cases of Coo-ee, Pepsi and Refreshhh water.  Ongoing efforts are being delivered to provide support to Durban’s Search & Rescue teams as well as Chats Ford Club, SA Harvest, We Feed SA, Love to Serve and Izethembiso Zohando.

Coee Logo
Coee Logo
Coee Logo

Creating so much Yum for Everyone

Our loved Coo-ee brand supports various NPOs like Gift of the Givers, Sydenham Save our Children and WeFeedSA.

Coo-ee partners with Built Environment Support Group

On the 6 June 2022, the Built Environment Support Group (BESG) held a clean-up campaign in the Dambuza Community in KZN. Coo-ee sponsored refreshments, t-shirts and caps for the volunteers and staff, helping local communities through the partnership with BESG. In addition to the clean-up, the BESG started a much-needed garden with the hope of achieving food security for the community. BESG is a Non-Profit and Public Benefit Organisation based in Pietermaritzburg, KZN, established in 1999. The Team at BESG share the vision in which all people in South Africa live in participatory democracy with sustainable living environments and livelihood security. Their mission at BESG is to facilitate and support participatory development, housing, basic services, livelihoods security, and environmental justice.
Coee Logo

The Umko Adventure

The Umko Adventure is an annual Mountain Bike event which takes cyclists on an adventurous journey through the beautiful Umkomaas Valley in KZN. This took place over two days in August 2021. Coo-ee is the official sponsor of this event ensuring riders are kept hydrated along the route.


Coo-ee is the official hydration sponsor of the Amashova Durban Classic. This event takes place on 24 October 2021.

Shova Sbone

During December 2021 the Coo-ee team worked with sponsored the annual Shova Sbone Challenge, keeping participants hydrated during the sporting event.

JIve Logo
JIve Logo
JIve Logo

Celebrating the moments that make life taste better!

JiVE is a proudly South African brand with a strong heritage in the Western Cape. The Western Cape community has, over the last 30 years, contributed to the growth and success of this local brand.

Coee Logo

Culture Shock

The traditional Kaapse Klopse and Malay choirs are embedded in the cultural melting pot of the Cape. Due to restrictions caused by the Covid-19 pandemic, the JiVE Culture Shock is now delivered in an online format to allow our customers to continue celebrating this favourite Cape Town past time in the comfort of their homes.

The project prides itself on developing youth in the community through mentoring and providing a professional platform to elevate performances as well as the viewing experience.

These objectives align with those of the JiVE brand, bringing families and friends together, to celebrate moments safely, within their world of flavours.

Coee Logo

Jive Cape Town Funny Festival

JiVE is the leading brand sponsor for South Africa's oldest and most-loved comedy festival which showcases the best local stand-up comedians, together with top international variety acts. The JiVE Cape Town Funny Festival aims to return to the iconic Baxter Theatre in winter of 2022.