The Beverage Company is headed by
Michael joined The Beverage Company in 2017 as Chief Executive to drive the businesses growth strategy, following the acquisition of Little Green Beverages by a private equity consortium led by South African-based investor Ethos. As part of his and the shareholders’ expansionary vision, Little Green Beverages merged with Softbev (Quality Beverages and Shoreline) in mid-2018. He leads a deeply experienced executive team to drive customer satisfaction, consumer excitement through product innovation and world-class distribution and manufacturing.
With almost 20 years’ experience in the beverages industry with SABMiller, he has held various senior executive position in a number of African countries and worked in matrix teams with Europe & USA on Global Brands.
Michael is an avid sportsman and supporter, who partakes in mountain biking, golf, swimming and running while maintaining a keen interest in following rugby and cricket. To relax his preferred time away with the family is in the African bush or on a beach.
He holds a Bachelor of Commerce degree from the University of Cape Town, an MBA from the University of Hull (UK) and completed an Executive Program at Harvard Business School in Building & Leading a Customer Centric Organisation
To contact Mike’s personal assistant, Louise Luckoff, click here.