The Beverage Company is headed by
Michael Benjamin.

Michael joined The Beverage Company in 2017 as Chief Executive to drive the businesses growth strategy, following the acquisition of Little Green Beverages by a private equity consortium led by South African-based investor Ethos. As part of his and the shareholders’ expansionary vision, Little Green Beverages merged with Softbev (Quality Beverages and Shoreline) in mid-2018. He leads a deeply experienced executive team to drive customer satisfaction, consumer excitement through product innovation and world-class distribution and manufacturing.

With almost 20 years’ experience in the beverages industry with SABMiller, he has held various senior executive position in a number of African countries and worked in matrix teams with Europe & USA on Global Brands.

Michael is an avid sportsman and supporter, who partakes in mountain biking, golf, swimming and running while maintaining a keen interest in following rugby and cricket. To relax his preferred time away with the family is in the African bush or on a beach.

He holds a Bachelor of Commerce degree from the University of Cape Town, an MBA from the University of Hull (UK) and completed an Executive Program at Harvard Business School in Building & Leading a Customer Centric Organisation

To contact Mike’s personal assistant, Louise Luckoff, click here.


Reyaaz Asmal
Chief Legal & Compliance Officer
Sharief Parker
Chief Franchise & Bottling Officer
Justin Geyve
Chief Commercial Officer
Sands Nalcker
Chief Supply Chain Officer
Lyle Batchelor
Chief Operations officer
Vanessa Ikin
Chief People Officer
Elena Miles
Chief Financial Officer