We create over 1200 jobs, and operate across South Africa with expansion into Africa.

We are a proudly African beverage company and the largest independent carbonated soft drink and private label producer in South Africa.

The Beverage Company has a strong regional presence with our local hero brands (Coo-ee, Jive, Refreshhh and Reboost) and – following our acquisition of Softbev – we also intend to grow our international brands market share. Ultimately, our aim is to build a diverse portfolio of African-heritage beverage brands, together with internationally renowned brands.  

We believe in operating as a single business with a national footprint and a sales strategy aimed at delivering growth. We aim to delight our consumers and are proud of our strong brand portfolio.

We believe in investing in our people and the strong leadership behaviours that drive our strategy.  We are a high performance company and ensure clear accountabilities and ethical trading. We believe in providing and delivering on shareholder value through world class manufacturing standards and supply chain excellence.

We work together to deliver business results by selling the right products in the right places, at the right time. We drive our brand strategy with discipline and integrity. We share best practice and continuously improve our business to deliver shareholder value.

View current vacancies here 

The Beverage Company Culture


We are one. We matter.

The Beverage Culture exemplifies a of high-performance culture with investment in people as our core focus. 

Our philosophy is to recruit talented individuals who want to partner in building a successful and sustainable business. We recognise the importance of having the right people working for us to achieving our organisational goals.

The Beverage Company is unwavering in its dedication to providing equal opportunities to all, and diversity in all its facets is embraced.  A key tenant of The Beverage Company culture is relentlessly striving to continue supporting the creation of a unique culture that attracts and energises its people.  It seeks to use rewards to complement and support the culture and reinforce trust, affinity and alignment within the organisation.