Amashova Durban Classic – Coo-ee

30 October 2018 | Initiatives

Congratulations Team Coo-ee for an outstanding performance at October’s Amashova Durban Classic.

Amashova is South Africa's oldest road classic having stared in 1986.  Coo-ee has been the official hydration sponsor since 2015, with six branded water points, plus the finish line.

Over 10 000 cyclists participate in the race, across four distances: 35kms, 56kms, 106kms and 160 kms.

During the day, cover 5 500 litres of Coo-ee is consumed!

This year, members of The Beverage Company leadership team and board joined the race to support the Coo-ee team.


Picture: (Left) The Beverage Company non-executive Chairman, Robin Goetzsche and CEO,  Michael Benjamin

Amashova Durban Classic Coo-ee